First
essential guide for understanding US business culture
30.05.02
Working
With Americans, published 30 May by Prentice Hall Business,
is the first ever guide on how to succeed in doing business
with people from the US. Written by Americans Allyson Stewart-
Allen and Lanie Denslow, it sheds long-needed light on US
business culture, explaining how to understand potentially
deal-breaking differences in values, etiquette and language
- and how best to capitalise on them.
Included
in the book are many tips on how to be successful in business
with Americans, whether they be working in the US or abroad,
plus dozens of colourful and amusing anecdotes about American
business relationships gone awry. Its aim is to save readers
time and money, as well as aggravation and frustration,
in their dealings - existing or potential - with American
business people.
The
book's interactive website, www.workingwithamericans.com,
invites visitors to sample chapters and selected Top Tips,
as well as share their best, and worst, personal experiences
of working with Americans.
This
is the only available guide to American business psychology
and philosophy and has been positively endorsed by Ed Reilly,
president of the American Management Association, and European
and US business leaders. Working With Americans not only
demonstrates why Americans think and operate as they do,
but also shows what you can do to play to your US business
colleagues, preferences and thinking patterns.
But
this is not just a book for business people. Anybody with
an interest in US cultural differences and psychology can
enjoy Working With Americans. In recognition of this, co-author
Allyson Stewart-Allen was invited to the Hay on Wye Literary
Festival to debate US culture.
Working
With Americans - How To Build Profitable Business Relationships
With Americans, was published by Prentice Hall Business
on 30 May 2002, £16.99 (ISBN 0273656260).
Note
to Editors
Co-author
Allyson Stewart-Allen is an American who has lived in London
for 15 years and is Managing Director of International Marketing
Partners Ltd. She not only has 20 years of international
marketing experience but has extensive experience of working
with all forms of media. She is a regular guest on CNN International
and Sky News, where she was their 'Muse of Marketing' for
many years. Allyson has also featured frequently on BBC
Radio 'You and Yours' programme,and
is regularly interviewed by many newspapers including Les
Echos and The Wall Street Journal Europe. She has had a
monthly column in Marketing News since 1994 and has a regular
column, "Letter from America" in Market Leader,
the Marketing Society's quarterly journal.
On
11 July 2002, Allyson and her co-author were invited as
the keynote speakers for a breakfast briefing at the US
Embassy in London with the British American Chamber of Commerce
and the American Management Association on "Working
with Americans", which proved a lively and standing-room
only event.
Further
information
If
you would like to arrange an interview with Allyson, get
more information or obtain a review copy of Working With
Americans, please contact:-
Allyson
Stewart-Allen on 07785/25.40.60 (mobile) or Kate Herbert
on 020/7828-9400 (office).
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