Interviews - Press


\| The Big Idea \|
What is the big idea behind your book? What is its main argument? Why is now a good time to publish it? Why will people want to read it?
Business is now a global game, which requires confidence to play well and for the long-term. Millions of people work with Americans – for American companies, with Americans as clients, competitors. After reading this book you will better understand Americans, why they think and operate as they do in business, and what you can do which plays to your US colleague's thinking patterns and preferences. You can thereby be more effective deal makers, communicators; able to get the most from American employees, employers and colleagues. Ultimately, understanding Americans in business – their culture and thinking – will allow you to be more relaxed, have fun, and focus on building lasting, profitable relationships.