
Co-Author
"Working with Americans"
PROFILE
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Allyson
Stewart-Allen
Allyson Stewart-Allen is a recognised international marketing and
inter-cultural expert advising European and US organisations growing
their presence on either side of the Atlantic. A Californian based
in Europe for over 20 years, Allyson applies her fluency in French
and German and several years' consulting experience to the company
she founded, International Marketing Partners, through her employment
with blue-chip consulting firms Price Waterhouse, PA Consulting
Group and Hay Management Consultants.
She
is co-author of best-selling book Working with Americans (©
2002 Prentice Hall), the first-ever business manual exclusively
about the US business culture, which helps professionals improve
their relationships with and profits from American business partners,
bosses and colleagues. The book has received a great response from
CNN, Sky, Financial Times, several BBC television and radio programmes
and the Hay-on-Wye literary festival. Notably, Working with Americans
was the first 'business' book to feature at the festival. Allyson
is also a contributing author in the latest edition of The FT Handbook
of Management (Crainer, Dearlove © Pearson Education 2004)
Win New Business (Croft, © Thorogood 2002), as well as authoring
Marketing in the USA (© UK Trade & Investment 2000) for
the British Government's Department of Trade & Industry.
Allyson
advises executives and boards of directors in the professional services
(legal, property, financial and retail), food & drink, travel,
consumer goods and industrial sectors to name a few. Her work with
clients enables them to lead and manage across cultures, achieve
their marketing and business development strategies through successful
strategic alliances/joint ventures, organic growth and/or acquisitions.
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In
addition to Allyson's recent 4-year slot on Sky News Business Report
programme as the "Muse of Marketing," she appears as a
regular and frequent marketing expert on CNN's World Business and
Business International programmes. Recent keynote conference appearances
include Economist Conferences, American Chamber of Commerce Denmark,
Institute of Directors Conferences, The Law Society, The British
Luxury Council, British American Chamber of Commerce, Inspired Leaders
Network, Marketing Society and American Marketing Association on
a variety of global marketing trends and developments.
As
well as being listed in Who's Who in the World, Who's Who in America
and Who's Who Among Women, Allyson has a regular column in Market
Leader magazine and is an expert interviewed frequently in The Financial
Times, The Wall Street Journal Europe, Business Week, Newsweek and
Fortune magazines.
Allyson
is a member of the European faculty of Duke Corporate Education/LSE,
Forum Corporation, Institute of Directors and Management Centre
Europe. She is also a Fellow of the Marketing Society, Fellow of
the Chartered Institute of Marketing, Fellow of the British American
Project, an active member of the American Marketing Association,
Institute of Directors and serving on the Advisory Board of the
British Luxury Council. She has also been appointed to the Advisory
Board of New York-based Business for Diplomatic Action, the lobbying
group working to improve the image of the US internationally.
She
holds a Bachelor of Science degree in International Business from
the Marshall School at the University of Southern California, as
well as an MBA from Claremont Graduate University under the direct
tutelage of Dr. Peter Drucker. Allyson has been based in London
since 1988 and is a US citizen from Los Angeles, California.
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